What is SNAP Selling? A summary of “SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers” by Jill Konrath.

With continued popularity of technology, a lot of businesses whether small enterprise or huge multi-earning companies often are trapped to the wrong idea of maximizing the internet capability to reach out to larger audience. Gaining huge number of followers because of online publicity stunt, this does not equate to customer’s loyalty, or will never result to desired profit.

Success of a business does not rely on how brilliant or unique the idea of a product. Advertising strategy alone cannot give assurance to business’ success and prospect pull needed to have loyal customers.

In the book “SNAP Selling: Speed up Sales and Win More Business with Today’s Frazzled Customers”;

Jill Konrath specifically lay out guaranteed know-hows to win prospects to become loyal customers.

What is Solution Selling?

Solution selling is a method or promotion or marketing whereby the salesperson focuses on the problem of the customer and tries to find the ideal solution by offering suitable products and services. The basic idea of solutions selling is to provide a prompt and excellent solution to the immediate needs or problems of customers.
“A solution is a mutually agreed-upon answer to a recognized problem.” — Keith M. Eades.

The expansion of the internet is making for an increasing number of opportunities for entrepreneurs to launch startup companies. Those that are interested in taking the plunge into the business world know it is essential to be familiar with a good sales technique to move your company forward. The Sandler Selling System is one that has proven to be effective for a number of companies. Find out what Sandler Selling entails and how it can help your startup grow.

The term ‘salesman’ may have gotten a bad rap over time. Often, we picture someone desperately trying to make a sale to the point where they may even convince customers to buy a product they don’t need or want. The Sandler Selling technique breaks the stereotypical mold.

Not Part of Blog Linked In/ Twitter Sentence: Want to learn more about how to successfully close a B2B sale? Find out more about Neil Rackham’s book ‘SPIN Selling’ and how it can help you.

The world of sales is complicated. Arguably the most important part of business, those who can master the art of selling are the ones that will get ahead. However, there is no set formula to how to make a sale and waters can be even harder to navigate when you consider different rules apply in the world of B2B sales as opposed to B2C sales.

Fortunately, Neil Rackham has provided interested readers with a book that introduces an effective method for B2B selling. Find out more about ‘Spin Selling’ and what you can expect to learn when reading it.