What is SNAP Selling? A summary of “SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers” by Jill Konrath.
With continued popularity of technology, a lot of businesses whether small enterprise or huge multi-earning companies often are trapped to the wrong idea of maximizing the internet capability to reach out to larger audience. Gaining huge number of followers because of online publicity stunt, this does not equate to customer’s loyalty, or will never result to desired profit.
Success of a business does not rely on how brilliant or unique the idea of a product. Advertising strategy alone cannot give assurance to business’ success and prospect pull needed to have loyal customers.
In the book “SNAP Selling: Speed up Sales and Win More Business with Today’s Frazzled Customers”;
Jill Konrath specifically lay out guaranteed know-hows to win prospects to become loyal customers.